Google Merchant Center Optimization
Weak titles, missing GTINs and thin descriptions cost Shopping impressions and clicks. EcomIQX scores each product against the feed attributes Merchant Center asks for, rewrites the weak titles and descriptions with your review, and publishes the approved fixes as a supplemental feed. With Merchant Center connected, it reads each product's status and Shopping performance.
Everything you need for catalog optimization
Feed attribute checks in every score
Each product's score includes feed checks: title present and front-loaded, description present and unique, brand, GTIN or MPN, Google product category, images, price and availability. The weakest products come first in the fix queue.
Shopping title and description rewrites
EcomIQX rewrites Shopping titles and descriptions in your brand voice, with the key attributes up front. Every rewrite goes to your review queue before it reaches the feed.
Product statuses and performance from Merchant Center
Connect Merchant Center with your Google account and EcomIQX reads each product's status, including disapprovals and their issues, and Shopping performance data. EcomIQX reads this data; it does not change your Merchant Center account.
Supplemental feed with the approved fixes
EcomIQX publishes a supplemental feed (CSV, XML or JSON) by URL, regenerated on a schedule you set. It carries the approved titles and descriptions and, in the XML format, the meta title and meta description in custom_label_0 and custom_label_1. You add the feed URL in Merchant Center as a supplemental source; your source system stays unchanged.
Missing GTIN flags
Products without a GTIN or MPN are flagged in the score, so you can add the identifiers in your source data.
How to connect Google Merchant Center
Connect your ecommerce platform (Shopify, WooCommerce, or a feed) to EcomIQX
Connect Google Merchant Center with your Google account
EcomIQX reads your product statuses and Shopping performance
Review the fix queue and approve the rewrites you want
Create a supplemental feed in EcomIQX and copy its URL
In Merchant Center, add the URL as a supplemental feed
Connect Merchant Center, or start with a free audit of your product pages.
The free plan scores up to 25,000 products and lets you fix 10 of them at no cost. No credit card required.
Start Your Free
Catalog Audit
The free audit needs no account: enter your store address and we email you a private report on up to 500 of your product pages.