What is a Content Health Score?
A content health score is a 0-100 rating that measures the quality and completeness of a product listing across multiple dimensions including title, description, images, SEO, and structured data.
What Gets Scored
Store-level content health combines five weighted categories:
- SEO (30%): Title length and uniqueness, H1, meta description, URL structure, canonical tag, hreflang
- Structured Data (25%): Product schema required and recommended fields, Breadcrumb and Organization schema, valid JSON-LD
- Content (20%): Duplicate titles and descriptions, readability, thin content
- Images (15%): Alt text coverage, specified dimensions, image count, lazy loading
- Technical (10%): Broken links, mixed content, redirect chains
Why It Matters
A catalog where many products score low is losing organic traffic and AI visibility. Scoring makes invisible problems visible: merchants see for the first time which products need work and why. Re-scoring after a fix shows whether the score actually moved.